New Pet Industry Statistics
Non-Vet Pet Services Sharply on the Rise
The September 2011 issue of Pet Age examines the sharp increase in demand for non-vet pet services, and positions the Zoom Room as a prime example of this trend.
The author includes selections of his interview with Zoom Room founder and noted pet industry expert, Jaime Van Wye, in this detailed and up-to-date analysis of the growth of the pet services industry.
Several positive statistics are included in the article. For example, between 2006 and 2010, the average annual growth rate for non-vet pet services such as dog training, grooming and pet sitting, was a very healthy 5%. But this sector is now projected to grow 6.7% each year from 2011 to 2015.
Says pet market analyst David Lummis of Packaged Facts, “These are all above-growth areas, and their collective share has been gradually rising. It’s a fuzzy area, though – super fragmented and virtually all local except for a few fast-growing franchise operations.” The Zoom Room is singled out as a prime example, as it is now the fastest-growing pet franchise in the U.S. According to Packaged Facts, dog training represents 22% of the 6.1 billion dollars spent in 2010 on non-vet pet services – that’s in excess of $1,300,000,000.
Lummis says the increase in this sector “point[s] to growth in standalone franchise operations like Zoom Room… rather than smaller, local companies.”
When asked to account for the rapid growth of pet services, Van Wye explains that it is part of a shift to further incorporate pets into the life of the family. “We’re treating dogs better than we ever have. It’s part of the dynamic shift in the way people see their pets.”