The Pet Care Industry Brings in Billions

TheStreet.com – July 27, 2011

“The pet industry is enjoying growth at a time many other industries are stagnant or shrinking due to the economy,” begins this article from the financial website TheStreet.com. The article proceeds to interview the leaders of several pioneering pet business concepts, including the CEO of Zoom Room Dog Training.

Mark Van Wye, CEO of Zoom Room, a dog training and agility franchise, says pet entrepreneurs need to be cautious in assuming just any idea will succeed in the pet market. “You have to look a little bit within the industry to specific areas. As long as you’re long offering evergreen services and products, you don’t have to worry.”

While Zoom Room hosts events such as dog birthday parties, breed meet-up groups and fundraising events, Van Wye says the company caters to “everyday pet owners who want their pets to get exercise and better training. It’s something really affordable; people can do it with their kids or significant others.”

Read the full coverage: TheStreet.com