Active Sampling During Dog Training Classes
Pet Product News – May 1, 2018
The industry standard, Pet Product News, interviews Zoom Room CEO, Mark Van Wye, on the role of high-quality dog training treats and chews, and best practices for introducing new lines of American-made treats to dog owners via active sampling during classes and socialization events.
“Clients come to us for our expertise in both dog training and product knowledge, so in the process of training classes and socialization events, we utilize active sampling,” he said. “We also promote the products we sell using social media, word-of-mouth and in-store education.”
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