Feb. 9, 2023, New York, NY – Zoom Room CEO Mark Van Wye authored an article for prominent business news organization NASDAQ.com, highlighting the pet industry as a recession-resistant category for investors seeking long term gains.

NASDAQ is a leading provider of trading, exchange technology, information, and public company services, and operates the NASDAQ Stock Market, the second-largest stock exchange in the world by market capitalization. NASDAQ.com is NASDAQ’s news and information platform, providing real-time financial news, market data, and analysis to millions of users around the world.

Having an article authored by the CEO of Zoom Room on NASDAQ.com highlights the thought leadership of both Van Wye and Zoom Room in the pet industry and demonstrates their expertise in this rapidly growing sector and to reach a wider audience of business and financial news readers.

In the article, Van Wye emphasizes that the pet industry is a rapidly growing sector, projected to reach $277 billion and expected to experience 8% compound annual growth by 2030. He notes that the pet industry has proven to be one of the most resilient sectors, even during times of economic hardship, with an increasing number of millennials entering their prime pet-owning years and record-high M&A activity in 2022.

One of the unique characteristics of the pet industry is its resilience to economic recessions and downturns. During the 2008 financial crisis, the pet industry experienced a 5.1% growth in sales, and during the recent 2020 COVID-19 recession, sales of pet products and services continued to grow at a faster rate than the overall US economy. With economists forecasting a 64% chance of a recession in 2023, the pet industry remains an attractive investment option, given its proven ability to withstand economic hardship.

Van Wye explains that economists forecast a 64% chance of a recession in 2023, and the current macro environment disrupted by inflation and labor shortages has generated worry for many investors. Despite this, he notes that the pet industry is expected to continue its growth, making it one of the most lucrative industries in which to invest. He points out that the rise in pet ownership during economic uncertainty is likely due to the increased amount of time spent at home and the desire for companionship, as more people are turning to pets as companions during tough times.

While investing in publicly traded pet sector stocks may not be the best option for those looking to capitalize on the trend, the pet franchise market offers a more secure investment opportunity. The pet franchise market is expected to reach $42 billion by 2025, offering growth and scaling opportunities for entrepreneurs, with the added benefit of brand recognition and ongoing support. He notes that owning a pet franchise is becoming one of the best investments to capitalize on the booming sector, as franchises have systems in place that allow entrepreneurs to keep costs low and significantly accelerate the process of expansion. Additionally, franchising offers brand recognition and loyalty that can help attract more customers than starting a business from scratch.

Additionally, Van Wye notes that private equity firms are becoming increasingly active in the pet industry, as seen in the record number of recent M&A transactions. He believes that this is a sign of the immense demand for pet services and products and reflects investors’ desire to acquire well-positioned pet service or product brands that serve owners in their local communities.

Overall, Van Wye believes that the pet industry is a recession-resistant category for investors seeking long-term gains, as demonstrated by its resilience to economic recessions and downturns, and Van Wye’s piece on NASDAQ.com showcases the thought leadership of Zoom Room in the pet industry.



Founded in 2007, Zoom Room® is a venture-backed and revolutionary indoor dog training gym with locations across the U.S. With an emphasis on socialization, positive reinforcement, human education and the value of interactive learning, the company aims to strengthen the bond and communication between dogs and their owners. Zoom Room’s key revenue streams include dog training classes, socialization events and retail products. Zoom Room celebrates responsible pet owners who love to socialize with their dogs and embrace positive dog training methods in a fun, friendly environment for working out with your dog. They are the authors of the best-selling dog training book, Puppy Training in 7 Easy Steps, and Ultimate Puppy Training for Kids. Rooted in the belief that it’s important to give back to the community, Zoom Room works closely with animal rescue and welfare organizations both locally and nationwide. Learn more at https://zoomroom.com/.